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Ying Wang, Xumo&rsquo;s General Manager of Advertising, has been announced as a 2025 Top Women in Media &amp; Ad Tech by Ad Monsters and AdExchanger, an award that recognizes and brings together women who are making an impact in the greater digital media and advertising technology community.&nbsp;&nbsp;&nbsp;
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Ying was chosen in the Entrepreneurial Achievement category, which honors women who have launched or rebuilt brands or companies and continue to work tirelessly towards their success.&nbsp;
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Ying exemplifies entrepreneurial achievement, having built and led Xumo Advertising from its inception to a thriving part of the Xumo joint venture in less than a year&rsquo;s time. She has been pivotal in shaping strategy, driving revenue growth across its rapidly expanding inventory, and establishing Xumo as a competitive force in the streaming industry.&nbsp;<span class="EOP SCXW88293573 BCX0" data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}">&nbsp;
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Under Ying&rsquo;s leadership,&nbsp;Xumo has successfully implemented a robust advertising strategy that spans Xumo Play, Xumo devices, syndicated FAST channels, and third-party content partnerships. She has architected a revenue model that balances direct and programmatic ad sales, ensuring sustainable growth and scalability.&nbsp;
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Accomplishments during Ying&rsquo;s brief tenure include playing an instrumental role in a landmark <a class="Hyperlink SCXW88293573 BCX0" href="https://www.xumo.com/press/xumo-expands-partnership-with-google-tv-to-distribute-and-monetize-fast-channels-on-google-tv-freeplay" target="_blank" rel="noreferrer noopener">partnership expansion</a> with Google TV Freeplay, positioning Xumo as a key monetization partner for one of the largest FAST offerings in the industry. Also, under Ying&rsquo;s leadership, Xumo secured a strategic <a class="Hyperlink SCXW88293573 BCX0" href="https://www.tvtechnology.com/news/xumo-to-make-ad-inventory-available-programmatically-with-pubmatic" target="_blank" rel="noreferrer noopener">partnership with PubMatic</a>. This collaboration expanded programmatic access to Xumo&rsquo;s premium inventory, providing advertisers with enhanced targeting, transparency, and efficiency in the rapidly evolving streaming landscape.&nbsp;
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Congratulations to Ying!&nbsp;
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Xumo's GM of Advertising, Ying Wang, has been recognized as a 2025 Top Woman in Media &amp; Ad Tech for her achievements in building and leading Xumo Advertising.

Xumo’s Ying Wang Named to 2025 Top Women in Media & Ad Tech List 

Every year, Digiday, a leading publication in the media and marketing industry, honors the companies, campaigns and technology modernizing streaming and video through its 2025 Digiday Video and Streaming Awards. And for this year, we're thrilled to announce that <a href="https://digiday.com/announcement/awards/business-insider-youtube-and-daily-mail-are-2025-digiday-streaming-and-video-awards-winners/" target="_blank" rel="noopener">Xumo has been selected</a> as the winner for the Best Distribution Strategy category.
Xumo's winning strategy, as selected by Digiday's industry-leading panel of judges, was anchored by becoming the first in the industry to integrate FAST channels into traditional pay-TV channel guides, allowing customers to browse between paid TV channels and free streaming channels powered by Xumo. This was a milestone moment for both the FAST and pay-TV industries and ultimately benefits video viewers.
As part of its distribution strategy, Xumo had already partnered with major streaming services and platforms, like Samsung, Roku and Google TV, to provide them with a robust catalog of FAST channels. By adding pay-TV platforms to the mix, such as Xfinity, Cox and Sky, Xumo introduced premium FAST channels to a new segment of customers seeking greater value in their TV subscriptions. This expansion also enabled content providers to reach wider audiences, boosting their engagement and monetization opportunities.
The Exclusive FAST Pipeline for Comcast&rsquo;s X1, Cox&rsquo;s Contour and Sky Q
Xumo started by <a href="https://www.tvtechnology.com/news/comcast-adds-20-fast-channels-to-the-x1-channel-guide" target="_blank" rel="noopener">partnering with Comcast&rsquo;s Xfinity</a> to integrate our O&amp;O FAST channels directly into the linear guides of Xfinity X1 and the Xfinity Stream app. With these enhancements, all Xfinity customers had access to these channels as part of either X1 or the Xfinity Steam app. This was a milestone moment for both the FAST and pay-TV industry, setting the stage for much more growth and innovation and becoming a key part of Xumo Enterprise&rsquo;s growth strategy.
In 2024, we continued momentum by adding more FAST channels to Xfinity&rsquo;s experience (there are now over 100 channels integrated into the guide) and <a href="https://www.thefastmode.com/technology-solutions/37078-cox-integrates-xumo-powered-fast-channels-into-tv-guide-sky-to-follow" target="_blank" rel="noopener">partnered with Cox and Sky</a> to begin integrating FAST channels into their linear experiences.
In addition to distributing FAST services via the Xumo Play app and to other distributors via Xumo Enterprise, Xumo also provides devices &ndash; Xumo TV and Xumo Stream Box. Powered by Comcast&rsquo;s global entertainment platform, Xumo&rsquo;s devices feature a world-class user interface with universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content.
<h3 id="a10871a2-b93f-4c06-a107-108db2043483" class="heading-node">Learn more on <a href="http://Xumo.com" target="_blank" rel="noopener noreferrer nofollow">Xumo.com</a>.</h3>

Find out why Digiday's panel of industry experts selected Xumo for having the best distribution strategy as part of their 2025 Digiday Streaming and Video Awards.

Xumo Wins Digiday Streaming and Video’s Best Distribution Strategy Award

Learn about Spectrum's Xumo Stream Box and the future of television in a fragmented streaming landscape.

All you can stream

Free entertainment
on any screen

A better way to stream

All the top apps

Get 6 months of Peacock Premium at no extra cost

Take your business
to the next level

What’s new with Xumo?

Xumo’s Ying Wang Named to 2025 Top Women in Media & Ad Tech List

Xumo Wins Digiday Streaming and Video’s Best Distribution Strategy Award

A Look into Spectrum’s Xumo Stream Box | Built In

All you can stream

Free entertainmenton any screen

A better way to stream

All the top apps

Get 6 months of Peacock Premium at no extra cost

Take your businessto the next level

What’s new with Xumo?

Xumo’s Ying Wang Named to 2025 Top Women in Media & Ad Tech List

Xumo Wins Digiday Streaming and Video’s Best Distribution Strategy Award

A Look into Spectrum’s Xumo Stream Box | Built In

Free entertainment
on any screen

Take your business
to the next level