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Zales&rsquo; latest national campaign leveraged Xumo Play&rsquo;s innovative Pause Ad format to deliver a 276% lift in QR code scans and directly attributable sales&mdash;proving that upper-funnel CTV activations can drive real performance. In partnership with WunderKIND Ads and Connect at Publicis Media, Xumo helped redefine what&rsquo;s possible in ad-supported streaming. Click to read the full press release.

Xumo Play Drives Full-Funnel Impact for Zales’ CTV Campaign with WunderKIND Ads

<h2 style="font-size: 24px;">What is Hispanic Heritage Month?</h2>
<a href="https://latino.si.edu/learn/teaching-and-learning-resources/hispanic-heritage-month-resources/hispanic-heritage-month" target="_self">Hispanic Heritage Month</a> runs from September 15 to October 15. It&rsquo;s a time to celebrate the cultures, histories, and contributions of people with roots in Spain, Mexico, the Caribbean, and Central and South America. 
For many families, stories are a powerful way to connect across generations. Xumo Play makes it easy to access content that reflects a wide range of voices, traditions, and experiences. With bilingual options and cultural variety, it&rsquo;s one of the simplest ways to bring meaningful moments into everyday life during Hispanic Heritage Month.
You can revisit family favorites, or use it as a great time to discover shows and movies that reflect those stories. Whether you&rsquo;re reconnecting with family traditions or just exploring something new, Xumo Play&rsquo;s Latino Channels offer a wide variety of free content to explore&mdash;all in Spanish or bilingual formats. 
<h2 style="font-size: 24px;" data-start="243" data-end="304">Where can I watch free Spanish-language shows and movies?</h2>
Head to <a class="decorated-link" href="https://play.xumo.com?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="314" data-end="405">play.xumo.com</a> or open the <a href="https://www.xumo.com/app" target="_blank" rel="noopener">Xumo Play app</a> on your smart TV or streaming device, then scroll to the Latino Channels section. You&rsquo;ll find live channels and on-demand titles across genres, including:
<ul data-start="590" data-end="1963">
<li data-start="590" data-end="758">
Latino Vibes: <a class="decorated-link" href="https://play.xumo.com/networks/latino-vibes/99951287?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="606" data-end="756">Movies, music docs, and cultural features</a>
</li>
<li data-start="759" data-end="935">
Cine Rom&aacute;ntico: <a class="decorated-link" href="https://play.xumo.com/networks/cine-romantico/99991142?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="777" data-end="933">Classic telenovelas and timeless love stories</a>
</li>
<li data-start="936" data-end="1103">
Telemundo Al D&iacute;a: <a class="decorated-link" href="https://play.xumo.com/networks/telemundo-al-dia/99991747?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="956" data-end="1101">Breaking news and current events</a>
</li>
<li data-start="1104" data-end="1265">
Estrella News: <a class="decorated-link" href="https://play.xumo.com/live-guide/estrella-news?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="1121" data-end="1263">Headlines from Latin America and beyond</a>
</li>
<li data-start="1266" data-end="1437">
Canela.TV Cl&aacute;sicos: <a class="decorated-link" href="https://play.xumo.com/networks/canela-tv-clasicos/99951367?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="1288" data-end="1435">Throwback favorites for all ages</a>
</li>
<li data-start="1438" data-end="1614">
Caso Cerrado: <a class="decorated-link" href="https://play.xumo.com/networks/caso-cerrado/99991749?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="1454" data-end="1612">Long-running courtroom drama with real-life cases</a>
</li>
<li data-start="1615" data-end="1785">
LUCHA PLUS: <a class="decorated-link" href="https://play.xumo.com/networks/lucha-plus/99951449?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="1629" data-end="1783">Lucha libre wrestling and Latin American action</a>
</li>
<li data-start="1786" data-end="1963">
beIN SPORTS XTRA en Espa&ntilde;ol: <a class="decorated-link" href="https://play.xumo.com/live-guide/bein-sports-xtra?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="1817" data-end="1961">Spanish-language sports and commentary</a>
</li>
</ul>
It&rsquo;s a curated mix that brings Latin voices and entertainment together in one place. Free to stream, any time!
<a class="decorated-link" href="https://play.xumo.com?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="2079" data-end="2181">Browse the full lineup &rarr;</a>
No need to dig through multiple categories or menus because Xumo Play keeps it simple. Channels are clearly labeled, and titles are available on demand. You can watch what you want, when you want! Whether you stream from your phone, smart TV, or tablet, it&rsquo;s all right there. 
<h2 style="font-size: 24px;" data-start="193" data-end="242">What&rsquo;s streaming for Hispanic Heritage Month? <img src="https://xumo-cms.directus.app/assets/fc1a67de-bcad-429b-bd1d-42decd3d51c7.png?width=449&amp;height=213" alt="Xumo Play Hispanic"> </h2>
The All In with Hispanic History Month collection on Latino Vibes includes music documentaries, biopics, and cultural stories that showcase the voices, journeys, and impact of Latin artists and filmmakers. Some featured titles include:
<ul data-start="485" data-end="1956">
<li data-start="485" data-end="734">
Shakira: Latin Queen: <a class="decorated-link" href="https://play.xumo.com/networks/latino-vibes/99951287/XM03RL35IHHG4Q?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="509" data-end="732">From Colombia to global fame, follow Shakira&rsquo;s rise through charisma, activism, and stadium anthems</a>
</li>
<li data-start="736" data-end="999">
Selena Gomez: Devotion: <a class="decorated-link" href="https://play.xumo.com/networks/latino-vibes/99951287/XM0TFHZHIITVKY/429825?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="762" data-end="997">A look at the multi-talented performer&rsquo;s path from child star to chart-topper and mental health advocate</a>
</li>
<li data-start="1001" data-end="1238">
J.Lo: Self Made: <a class="decorated-link" href="https://play.xumo.com/networks/latino-vibes/99951287/XM0MB9W0ZOO8FL/429825?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="1020" data-end="1236">How Jennifer Lopez built a career that spans dance, film, music, and entrepreneurship</a>
</li>
<li data-start="1240" data-end="1461">
Camila Cabello: Just Jump: <a class="decorated-link" href="https://play.xumo.com/networks/latino-vibes/99951287/XM0UNSPT4YI3AA/429825?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="1269" data-end="1459">A fresh take on Camila&rsquo;s story, from Havana to solo stardom</a>
</li>
<li data-start="1463" data-end="1720">
Ruta Madre: <a class="decorated-link" href="https://play.xumo.com/networks/latino-vibes/99951287/XM0HBGE312D9DD/429825?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="1477" data-end="1718">A coming-of-age road trip through Baja California that blends heartbreak, comedy, and cross-cultural discovery</a>
</li>
<li data-start="1722" data-end="1956">
The Blue Eyed Mexican: <a class="decorated-link" href="https://play.xumo.com/networks/latino-vibes/99951287/XM0K860L0H9H1W/429825?utm_source=blog&amp;utm_medium=blog-hhm&amp;utm_campaign=hhm" target="_new" rel="noopener" data-start="1747" data-end="1954">A personal journey through identity, acceptance, and what it means to belong</a>
</li>
</ul>
It&rsquo;s an engaging selection of documentaries, films, and artist profiles that are perfect for a weeknight watch, a family movie session, or something meaningful to enjoy as part of the celebration. 
<h2 style="font-size: 24px;">How to Stream on Xumo Play</h2>
Visit&nbsp;<a href="https://play.xumo.com">play.xumo.com</a> or the Xumo Play app on your smart TV or streaming device. All of these great selections can be found in the Latino Channels section, right at your fingertips. It&rsquo;s that easy!
Whether you&rsquo;re in the mood for drama, music, classic films, or something to honor Hispanic Heritage Month, Xumo Play is ready when you are.
Looking for even more free picks to match your mood? Xumo Play offers a rotating mix of collections that go beyond Hispanic Heritage Month! From nostalgic classics to pet-friendly favorites and everything in between, Xumo makes it easy to watch titles you love!&nbsp;
You might also like:
<ul>
<li><a href="https://www.xumo.com/press/late-summer-throwbacks-to-stream-free-on-xumo-play">Late Summer Throwbacks to Stream Free on Xumo Play</a></li>
<li><a href="https://www.xumo.com/press/streaming-picks-for-pet-lovers-free-shows-on-xumo-play">Streaming Picks for Pet Lovers: Free Shows on Xumo Play</a></li>
</ul>

Celebrate Hispanic Heritage Month with free shows and movies on Xumo Play&rsquo;s Latino Channels. No subscription or sign-in! Just great stories within reach!

Celebrate Hispanic Heritage Month: Top Picks on Xumo Play’s Latino Channels

The 2025 NASCAR Awards will stream live on Xumo Play, giving fans free access to one of the sport&rsquo;s most prestigious celebrations.
For the first time, the event will take place in Scottsdale, Arizona, following the championship races at Phoenix Raceway, and will honor champions from the NASCAR Cup Series, Xfinity Series, and Craftsman Truck Series.
The ceremony, including the red carpet, will be livestreamed on Tuesday, Nov. 4 at 6 p.m. ET exclusively on The NASCAR Channel, which is only available on Xumo Play, Tubi, The Roku Channel, Samsung TV Plus, and Prime Video. Read more at <a href="https://www.nascar.com/news-media/2025/09/15/scottsdale-to-host-nascar-awards-following-2025-championship-weekend/" target="_blank" rel="noopener">NASCAR.com</a>.

The 2025 NASCAR Awards will stream live on Nov. 4 at 6 p.m. ET exclusively on The NASCAR Channel, available for free on Xumo Play. The show will stream live from Scottsdale, Arizona, giving fans front-row access to the celebration of the season&rsquo;s champions.

NASCAR Awards to Stream Live on Xumo Play

Whether we&rsquo;re bringing customers closer to their favorite entertainment, innovating our technology, or creating new platforms, we always strive to follow our three core pillars.

Technology that gives customers what they want, when they want it

Entertainment discovery targeted to each individual customer

An all-in-one portal to a world of entertainment

Building the best streaming experience

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Xumo Play Drives Full-Funnel Impact for Zales’ CTV Campaign with WunderKIND Ads

Top Picks on Xumo Play’s Latino Channels

NASCAR Awards to Stream Live on Xumo Play

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