Xumo Advertising

Welcome to your backstage pass to reach the next generation of streaming audiences

Built to be an experience viewers love, and advertisers want

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A joint venture
betweenComcast and Charter

Buy us here, and be everywhere

Xumo offers advertisers access to an entire entertainment ecosystem designed to deliver audiences enjoying their favorite live and on-demand content on CTV, AVOD, and FAST.

Partnering with Xumo

Reach your audience
1st & 3rd party data solutions, including MSO (Multiple System Operator) 1st party data enrichment.
Break through the clutter
Own the moment with exclusive sponsorships, high impact ad units like overlays, takeovers, and channel guide units.
Enjoy a premium experience
Transparent results, attribution reporting such as brand lift, a fraud protected environment with IVT filtration, and more.

Reaching streamers & 
delivering results

Xumo delivers all-in-one streaming advertising that reach broadband‑only and cable subscribers across the nation. And our unique solutions offer flexibility and transparency to meet your advertising goals.

We have more content, for more users, in more places than ever before

Scale
Xumo Play has over 700 ad insertable channels and apps offering live and on‑demand entertainment, news, and sports.
Engagement
Xumo Play viewer attention is 24% higher compared to AVOD apps.
Reach
More audiences through MVPDs like Xfinity, Spectrum, and Mediacom, plus streamers enjoying ad supported content, regardless of a cable subscription.
Distribution
Xumo TV is available across major retail locations, including Best Buy, Walmart, Aaron’s, Bi-Mart, and Meijer.
*Methodology: TVision reports on attention % as a the percentage of ad impressions where a viewer was watching the TV screen for two or more seconds. This is measured within their panel of approximately 5,000 households nationwide using sensors to measure who is in the room and if their eyes are on screen. Source: TVision Total View (based on 2-year lookback ending in January 2024 for P2+ for selected TV apps)​
Over 10,000ad supported titles
Investing in more content fans loveWe are taking center stage by continuously adding new content and channels on Xumo from content partners like NBCUniversal, BBC, and Magnolia. We continue to invest in more end-points to give our advertisers more reach, like the first-ever pay TV integration with Xfinity. Our audience enjoys 10,000+ ad support titles, giving our advertisers maximum impact to reach potential customers on CTV, AVOD, and FAST.
Xumo delivers an
incremental audience
95%of HHs reached by Xumo were incremental to linear TV portion of campaigns*
87%of HHs reached by Xumo cannot be reached through other FAST services*
95%Addressable backed by MVPD data enablement can yield a 95% initial match rate*​
*Source: Analysis based on Comcast Advertising data. Study source -CIMM/GoAddressable  Guidelines for Planning & Buying Addressable TV Advertising’ February 2024. WEB. 28 Feb 2024.​

Xumo Advertising in the News

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